Who we are
certaindata.ai is operated by CertainData Ltd, a company registered in England & Wales under company number 17354647 (official name: CERTAIN DATA LTD), whose registered office is at Venture House, 2 Arlington Square, Downshire Way, Bracknell, Berkshire, RG12 1WA. CertainData Ltd is the controller of the personal data described in this notice. Our supervisory authority is the UK Information Commissioner's Office (ICO).
This notice explains what personal data we collect when you visit certaindata.ai or contact us, why we use it, how long we keep it and the rights you have.
1. What this notice covers
This notice covers visitors to certaindata.ai and people who contact us.
It does not cover:
- Buying our products. Purchases are made through PowaHub or PowaAgent, and their privacy notices explain how they handle your data: PowaHub Privacy Policy.
- Identity verification. If a business asks you to verify your identity using our service, the privacy information shown on the capture page explains how your document images, selfie and related data are handled.
2. What we collect
- Enquiries: your name, email address, organisation and anything you include when you email us.
- Analytics data, only if you accept analytics cookies: the pages you visit, how you arrived at the Site, your approximate location (country or city level), device and browser type, and pseudonymous identifiers set by Google Analytics. Email addresses and selected sensitive URL parameters are redacted before analytics data is sent.
- Technical data: the information your browser sends when it requests a page, such as your IP address, browser type and the page requested. Our hosting provider records this in server logs to deliver the Site and keep it secure.
We do not ask for special category data through the Site, and we do not sell personal data.
3. Why we use it and our lawful bases
- To reply to your enquiry and follow up on it. Lawful basis: our legitimate interests in responding to people who contact us, or steps taken at your request before entering into a contract.
- To understand how the Site is used and improve it. Lawful basis: your consent, given through our cookie banner. You can withdraw it at any time.
- To deliver the Site and keep it secure. Lawful basis: our legitimate interests in operating a secure website.
- To comply with the law and protect our rights. Lawful basis: legal obligation, or our legitimate interests in establishing, exercising or defending legal claims.
4. Who we share it with
- Amazon Web Services (AWS): hosts the Site.
- Google (Google Analytics): provides site analytics, only if you accept analytics cookies.
- Our email and business software providers: handle and store your enquiries.
- Professional advisers, regulators, courts and public authorities: where the law requires it, or where it is reasonably necessary to establish, exercise or defend legal rights.
Providers that process personal data on our behalf may use it only on our instructions and must protect it.
5. International transfers
Some of our providers process data outside the United Kingdom. Where that requires a transfer safeguard, we rely on UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another mechanism permitted by law.
6. How long we keep it
- Enquiries: for as long as needed to deal with your enquiry and any follow-up, then deleted.
- Analytics data: 14 months in Google Analytics, then deleted automatically.
- Server logs: a short period for security and troubleshooting, then deleted.
7. Your rights
Under UK data protection law you may have the right to:
- access your personal data;
- correct inaccurate or incomplete data;
- have your data deleted;
- restrict how we use it;
- object to processing based on our legitimate interests;
- receive your data in a portable format, where that right applies; and
- withdraw your consent at any time, without affecting processing carried out before you withdraw. For analytics, use Cookie settings at the foot of any page.
Some rights depend on the circumstances and may not always apply. To exercise them, email hello@certaindata.ai. If you are unhappy with how we have handled your data, you can complain to the ICO at ico.org.uk.
8. Cookies
We use one necessary cookie to remember your cookie choices. We use Google Analytics cookies only if you accept them. See our Cookie Policy.
9. Children
The Site is intended for businesses and is not directed at children.
10. Security
We use appropriate technical and organisational measures to protect personal data. No website can be guaranteed completely secure.
11. Changes to this notice
We may update this notice from time to time. The current version is always on this page, with the date it was last updated.